Logo Desarrolladores de Café Blanco

The La Roca Estate Farm produces a select coffee

SELECTO

Origin PLANADAS, Tolima

Jorge Rojas is a young Rockstar in Colombian coffee. He has been dedicated to coffee growing since he was thirteen years old. He decided to live with and for coffee and started being part of the ASOPEP association. When he decided to produce certified organic coffee, he also took initiative and is producing a coffee free of agrochemicals. His desire to develop processes and his eagerness to further improve coffee is taking him very far.

  • Incredibly diverse processes
  • Organic agriculture
  • Social impact in his coffee-growing community

RISKY PROCESSES

Jorge has a 100% Coffee Developer spirit. He takes risks, experiments, improves.

Together we give each other feedback, roast, cup, and invent new ways to elevate his coffees to the next level.

  • Marketing of roasted coffee
  • Export of green coffee
  • Innovation in processes

The Rojas coffee family

At 13 years old, he became a coffee grower and at 24 years old, father of Felipe. He also became a coffee lover and is a barista at heart.

Soon he will be alongside Jorge processing even crazier coffees!